What is SERP and how to Skyrocket?

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What does SERP mean and how will it help me?

SERP is the abbreviation of Search Engine Result Page and describes the pages on which search results are listed in search engines such as Google.

If you already know about SERP then go back to our overview page which gives you another argument how to improve your google website ranking.

Did you know Google counts 200 factors?

The order of the search results in the SERPs is determined by the secret algorithms of the search engines. According to the Google search engine, more than 200 factors flow into the ranking of a website. These include qualitative links that refer to a website as well as user-relevant, high-quality content on a website.

SERPs play a very important role in search engine optimization / SEO. In addition, SERPs can vary depending on the user, because they are personalized according to location and search history. A website found on the 1,600 result page of a search engine will have little or no visitors because many users only look at the first SERPs before deciding on a search result and opening it by clicking on the page description.

Is there a guarantee for a Google ranking?

A guarantee for a very good google search result placement cannot be given by a serious search engine optimizer, because the search algorithms are so complex and kept top secret by the search engine operators that they cannot be "cracked" by even the best search engine optimizers.

Whats the difference between SERPs and SEO?

Optimization can bring a website to the first SERPs, as there are many factors that can clearly positively influence the ranking of a website. Successful search engine optimizers need to be up to date with the latest Google updates and adjust their SEO strategies accordingly. If, however, an attempt is made to influence the search engine ranking by unfair methods and tricks such as keyword stuffing, Google will punish the website in question. This has a negative effect on the ranking and can even lead to complete exclusion from the index.

Why to use long tail keywords?

Compared to Shorttail keywords vs Longtail keywords generate shorter hit lists and thus reduce the optimization effort (SEO) for search engines.

  1. The quality of the visitors for a website is increased.
  2. A visitor has a high quality, if he shows interest in the offer, either by a purchase or by inquiries of more information.
  3. The sum of the search queries of longtail keywords can be higher than that of a few general (= generic) keywords.
  4. Also in Google AdWords, long tail keywords reduce the cost per click (CPC), as these types of keywords are cheaper from advertising costs in campaigns due to lower competition or even competitors.
longtail vs short keywords

Serp Google Check

Type it in the form, select the desired country and hit the button „Analyze SERP“. There’s an option to choose between “Desktop“ or “Mobile“ view and many more features.